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Understanding the Business of People

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Strong Interest Inventory® instrument


The Strong Interest Inventory® assessments provide time-tested and research-validated insights to help your clients in their search for a rich, fulfilling career. Developed for career counselors and academic advisors who support college and high school students, as well as all practitioners who help adults with career decisions, the Strong empowers your clients to discover their true interests so they can better identify, understand, and often expand their career options.

The Strong generates an in-depth assessment of your clients’ interests among a broad range of occupations, work and leisure activities, and educational subjects. To reveal your clients’ interest patterns, it presents results on a variety of complementary themes and scales:

  • General Occupational Themes map out broad interest patterns to describe personalities and preferred work environments (corresponding to Holland’s RIASEC theory)
  • Basic Interest Scales provide more specific information about your clients’ areas of interest
  • Occupational Scales relate your clients’ interest patterns to those of satisfied workers within the occupation
  • Personal Style Scales describe your clients’ preferred style of working, learning, leading, risk-taking, and team participation

The Strong logo is a trademark of CPP, Inc.

Sample Assessment Reports

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