Understanding the
Business of People

Leadership Insight Group (LIG) provides engaging, research-based relevant solutions to address your top organizational leadership challenges.

Welcome to LIG

Headquartered in San Diego, California, USA, the Leadership Insight Group (LIG) provides engaging, research-based relevant solutions to address your top organizational leadership challenges.  At LIG, we believe and have experienced that the investment into your most critical resource, your people, will ensure financial profit to your bottom line. 

Leaders in Assessment

Change Style Indicator

The Change Style Indicator is a change management assessment designed to measure preferred styles in approaching and dealing with change. The Change Style Indicator identifies strengths and pitfalls of change style characteristics. Knowing one’s change style preferences can allow individuals to work together as a team, revising work processes and delivering more satisfactory results.

Decision Style Indicator

Decision Style Profile is an enlightening management assessment tool that leads to the development of improved decision-making skills. It evaluates the appropriateness with which respondents include others in the decision-making process and the extent to which respondents consider five critical Decision Factors in their decision processes.

Leaders In Assessment

Global Professionals

Take an online assessment today and receive a complimentary coaching session.

360° Stakeholder Wheel

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Global Professionals

On-the-Ground experience in: Australia, Belgium, Brazil, Canada, China, El Salvador, England, France, Germany, Indonesia, Ireland, Malaysia, Mexico, Russia, Switzerland, Thailand, UAE and throughout the US

A group of over 50 global professionals working to achieve creative and strategic business success through investing and developing your most complex and expensive commodity; your people.

Coach and train thousands of executives over the last 25 years.

David Baldwin Leads The Charge

Greetings From Sunny San Diego!

Experience

David has delivered successful ROI transformational leadership and executive coaching work in Australia, Belgium, Brazil, Canada, China, El Salvador, England, France, Germany, Kuwait, Indonesia, Ireland, Malaysia, Mexico, Panama, Russia, Switzerland, Thailand, Turkey, UAE andthroughout 50 of the United States and territories to more than 15,000 executive participants. David acquired his expertise and desire in leadership while working in the television, service and educational industries with positions at CBS, ESPN, and Nordstrom. David is certified in over 100 psychometric self-report and 360 assessment instruments, online/F2F experiential simulations, and has delivered over 400 leadership and team interventions to tribal, non-profit along and 2/3 of clients in the Fortune 100 globally.

Current Role

In addition, to holding a full-time faculty position for over a decade with the Center for Creative Leadership, his current role is the owner of the Leadership Insight Group LLC and a Leadership Solutions Facilitator with the Center for Creative Leadership. Some of his clients include Amazon, Citi, Dell Technologies, Disney, Google, Microsoft, PepsiCo, Starbucks, Xerox and the USA government & military. Over the last couple of decades, David has designed and delivered work in the areas of Leading & Managing Change, Fitness for Leadership, Growing Relationship Acumen (EQ), Influencing Up/Down/Across, Leveraging Conflict, Strategic Decision-Making, Fostering Clear Communication, Vision Casting linked to Business Strategy, Above & Beyond Guest Service, Delivering & Receiving Behavioral Feedback, Creating a “Best Place to Work” Culture, Magnifying Interpersonal Awareness, Navigating Working Globally, Building Effective Teams, Boosting Executive Presence, Living a Thriving Mindset along with facilitating comprehensive 360 assessment feedback using many virtual, blended and in-person platform methods.

“By understanding the business of people, we equip you to find and deliver the best leadership work of your career.”